Tuesday, February 16, 2016

The passsword is "free"

This reminds me of 1997 when the Ontario government let everyone drive the 407 Highway toll-free for six months. When it came time to pay, the herd thinned out considerably.

But generally, this is a good strategy. Make it free, some will do it again and others will go back to the 2-hour trip for $3.25 with nary a complaint on the TTC.


Mark said...

What a great way to inflate ridership numbers for the next progress report to the Metrolinx board

Carolyn said...

Yep, free sounds good. Some people will stick with it.