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Monday, April 18, 2011

About those $5 bills at King and Bay, in the courtyard of the CIBC building

I was hoofing it to catch the 6:18pm milk run home tonight when at King and Bay my eye caught a $5 bill taped to the CIBC sign in the courtyward of the CIBC tower that fronts King Street.

Upon closer inspection, I noticed several $5 bills just randomly tucked into the sign, taped to the planters and shoved into the bushes. I took one. I also took photos. I wasn't sure what to think and I even brought one inside the building to ask security if they knew anything about it. Every bill had a website stamped on it - makelifebrighter.ca. The company behind this marketing campaign doesn't offer a lot of info on its corporate website other than promoting the product, Cyracos. I realize they just got some free advertising from me. That's okay, I posted a link to thiscrazytrain.com to their Facebook page (until someone deleted it - twice - really?!).

The CIBC security guard and I both agreed if the bills were fake, they were high-quality fakes. Once on the train, I took the bill out of my pocket and inspected it against a $5 bill I had on me. I even checked out the website. It all seems legit. I even liked the Facebook page.

If you came here via Google wondering if it's okay to spend the bill, all the security features check out as per the instructions from the Bank of Canada's website. And even though the bills have been defaced, there's no law in Canada that stops the bills from being accepted as legal tender, so spend away.

I wonder how many people walked by those bills without even stopping.



2 comments:

gary said...

Free money?
No one would ever "buy" it.
Poor marketing campaign if ya ask me.

RonNasty said...

Did you already spend your newly gotten gains? Enter the bill number online: http://torontoist.com/2011/04/spotted_money_tree.php