Tuesday, April 15, 2014

Remember "Dumb Ways to Die"? Well now there's a game and it's addicting

Dumb Ways to Die was a public safety ad created by Metro Trains, a rail service in Melbourne Australia. Although the campaign, released in 2102, hasn't demonstrated to show any impact at preventing rail deaths, the initiative went viral mainly because of this video.

Despite its viral success, the campaign was also criticized on the basis that suicide is one of the most influential causes of rail trauma, and the ad reinforces deadly trains as a possible suicide method. But that didn't stop the folks at Metro and thus, they created a game available for iPhone and Android. You can download it for your phone using the links here.

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