Tuesday, April 15, 2014

Société de transport de Montréal (STM) launches public commuting etiquette campaign - and it's brilliant

Metrolinx could do better with PSA initiatives to highlight all of the crap passengers do that make the GO train unbearable at times. There was the print-based campaign called, "What would happen if we all did it?" that Metrolinx ran in the fall and also on the trains, but it didn't make a dent. I don't even think passengers paid attention to it. We were all happy when we first saw them run and then suddenly, they were gone.

I'll give Metrolinx some applause for The Quiet Zone which is both a success and a failure. It depends on who you ask.

The STM campaign called "Riding together - Make it better!" involves a series of infographic cards highlighting behavior passengers should curb.

As you can probably guess, ^ is my favourite.

You can view all the cards here.

1 comment:

Bicky said...

Those were good. The one you profiled is the best of the bunch.